Is Public Nudity Effective?

I just read an article (and watched the TV clip) in the Swedish newspaper Aftonbladet, about two women showering naked right smack in the middle of Stockholm’s central square. They claim they did to raise awareness for the environment, animal welfare and for the poor people of the world.

One of the two showering activists was quoting how many litres of water it took to produce 1 kg of meat and how many showers that equalled annually. The sign on their very minimal shower screen called people to clear their conscience and become a vegetarian.

Is this effective you ask? Well, I for one agree that taking your clothes off is a highly effective way to get attention. In this particular case, however, I think it may have had a slightly different effect, as I am quite sure the majority of the male spectator got a real hunger for flesh